- Grupo Éxito enters personal care and cosmetic market with its own new brand: Cautivia.
- Under the concept “a commitment to your beauty,” Cautivia arrives on March 22 at Éxito, Carulla, Pomona, and Surtimax stores across the country.
- The new store brand will have a line of more than 60 products with natural ingredients and distinguishing features.
- The well-known actress Marcela Mar is the model for Cautivia.
Grupo Éxito presents its own new brand Cautivia, the first 100% Colombian brand in the personal care and cosmetic market. On March 22, Cautivia arrives at Éxito, Carulla, Pomona, and Surtimax stores with a line of more than 60 products from different natural ingredients like: peach and ginseng seeds, cupuacu, karité, murumuru, green tea, andiroba and verbena.
As a company dedicated to constant innovation, Grupo Éxito launches its own multicategory brand using a communications strategy to develop products for three different generations: 18 to 30 years old, 31 to 44 years old, and over 45. Cautivia, whose name alludes to the importance of women captivated by their beauty, enters a maturing and growing market in Colombia.
With Cautivia, Grupo Éxito works in an alliance with its domestic suppliers Procesos 2000 and Samy in constantly innovating its offer to customers with this line of natural products. One of the distinct features of Cautivia is a great brand with prices lower than the category leader and high value for women.
Marcela Mar recommends Cautivia
Well-known Colombian actress models Grupo Éxito’s own new brand and recommends Cautivia for its natural ingredients. “What attracted me to Cautivia products is what they can do,” she says. "Because we women want to be beautiful the most natural way possible. Beauty is out there. You just have to discover it."