He is a lawyer from the University of Medellín with a Master's degree in Law from the University of Tulane. He has also studied Strategic Management and Retail Planning at Babson College and refresher studies in Management and Marketing at Kellogg and Stanford. He has a recognized professional career with more than 25 years of experience in mass consumption, including 13 in Nutresa (Noel and Zenú), where he served as President of Industrias Alimenticias Noel and then of the Compañía de Galletas Noel for about 10 years. Likewise, he was President of ANDI's General Management Board between 2003 and 2004. And he was a member of the Board of Directors of ISA S.A. until 2021.

In Grupo Éxito he has worked since 2007, as President of Retail Operations between 2007 and 2013, as President and Chief Executive Officer from March 2013 until March 21, 2024, and General Manager Colombia as of March 22, 2024. He is currently a member of the Board of Directors of: Copa Holdings, Copa Airlines Colombia and FFENALCO (National Federation of Merchants and Entrepreneurs).

In accordance with Decree 830 of 2021, he is not considered a politically exposed person (“PEP”).