We believe in sustainable trade and local talent as drivers of development. Through Cultivating Opportunities, we strengthen the Colombian countryside by eliminating intermediaries and connecting farmers directly with our customers.
We promote local and direct purchasing to strengthen the Colombian countryside.
We work hand in hand with the Colombian countryside through a model that transforms the commercial relationship with farming families and local producers. This approach reduces intermediation, guarantees fair payment terms, and provides the certainty of stable and secure sales, allowing farmers and producers to project themselves as true rural entrepreneurs.
At the same time, this model promotes rural development and sustainability in the territories, while our customers have access to fresher, higher-quality products thanks to the reduction in the time between harvest and point of sale.
For my farming community, this experience has been wonderful because it has not only given us the opportunity to transform our lives, but also to transform the land. The most special thing is that the young people of ASOCULSAN now want to stay in the village to help it move forward; they are our future. Working hand in hand with Grupo Éxito has brought peace and hope. We are certain that we can sell what we harvest, without having to wait to harvest in order to sell, Diana Cano, president of ASOCULSAN.
We grow together to build sustainable supply chains
We support partners and suppliers in strengthening their production, technical, and management capabilities, promoting good social, environmental, and quality practices.
In this way, we build long-term relationships based on trust, collaboration, and shared growth, which drive business and regional development.
Healthy living as a path to well-being
We promote healthier lifestyles through offerings that facilitate informed purchasing decisions and prioritize better nutritional profiles. This commitment is reflected in the development of products under our own regional brand, Taeq.
In addition, we evaluate national and imported brand products to identify, differentiate, and highlight options that are aligned with balanced nutrition, responsible reformulation, and the consumption of minimally processed foods.
The Route of Opportunities travels across the country through real stories of
partners and suppliers who grow alongside Grupo Éxito.
Stories such as “All fruit deserves new opportunities” or “Women who weave the future” show how trust and joint work generate development, well-being, and a future from the local level.